{"id":40229,"date":"2011-12-06T23:00:00","date_gmt":"2011-12-06T21:00:00","guid":{"rendered":"https:\/\/www.e-kyklades.gr\/business\/i-psifiaki-epochi-metaschimatizei-tin-atzenta-tou-marketing-symfona-me-erevna-tis-ibm-apokalyptontas-omos-elleimma-os-pros-tin-etoimotita\/"},"modified":"2011-12-06T23:00:00","modified_gmt":"2011-12-06T21:00:00","slug":"i-psifiaki-epochi-metaschimatizei-tin-atzenta-tou-marketing-symfona-me-erevna-tis-ibm-apokalyptontas-omos-elleimma-os-pros-tin-etoimotita","status":"publish","type":"post","link":"https:\/\/www.e-kyklades.gr\/business\/i-psifiaki-epochi-metaschimatizei-tin-atzenta-tou-marketing-symfona-me-erevna-tis-ibm-apokalyptontas-omos-elleimma-os-pros-tin-etoimotita\/","title":{"rendered":"\u0397 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c4\u03b6\u03ad\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 marketing, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 IBM, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03ad\u03bb\u03bb\u03b5\u03b9\u03bc\u03bc\u03b1 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c4\u03bf\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1"},"content":{"rendered":"<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\"><strong><img decoding=\"async\" src=\"\/business\/wp-content\/uploads\/2026\/09\/IBM_F8961.gif\" border=\"0\" alt=\"IBM_F8961.gif\" title=\"IBM_F8961.gif\" width=\"220\" height=\"186\" align=\"left\" \/>\u039c\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03bd\u03ad\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 IBM<\/strong> \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd 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\u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2<\/strong>, \u03b1\u03bb\u03bb\u03ac \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03c4\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/strong>.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 <strong>\u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 marketing \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd<\/strong>. \u03a3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c4\u03c1\u03af\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ce\u03bd marketing \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf marketing \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03c9\u03c4\u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03bc\u03ad\u03c4\u03c1\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 marketing \u03ad\u03c9\u03c2 \u03c4\u03bf 2015. \u0391\u03bb\u03bb\u03ac \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03bf\u03b9 \u03bc\u03b9\u03c3\u03bf\u03af \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ce\u03c2 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03c3\u03c7\u03bf\u03c5\u03bd \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u2013 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf marketing \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u2013 \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c3\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 IBM \u03ba\u03b1\u03c4\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf 82% \u03c4\u03c9\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ce\u03bd marketing \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c4\u03c1\u03b9\u03ce\u03bd \u03ad\u03c9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03c4\u03ce\u03bd, \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd <strong>\u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 26% \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b9\u03c3\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1<\/strong>, \u03c4\u03bf <strong>42% \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 48% \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/strong> \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd marketing.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\"><em>\u00ab\u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03ba\u03b1\u03bc\u03c0\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03cc\u03bd\u03b9\u03bc\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03b7 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2,\u00bb<\/em> \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 Carolyn Heller Baird, \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (CRM) \u03b3\u03b9\u03b1 \u03c4\u03bf IBM Institute for Business Value \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03af\u03c3\u03c4\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2. <em>\u00ab\u03a0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 90% \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. 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\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bd\u03ad\u03b1 \u03b1\u03be\u03af\u03b1\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2.\u00bb<\/em><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u039f\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03ac\u03c3\u03c3\u03bf\u03c5\u03bd \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 online, \u03b1\u03c0\u03bf\u03ba\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd 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\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 marketing \u03c4\u03c9\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n<p><\/font><font face=\"verdana,geneva\"><font size=\"2\"><strong>\u0391\u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd<\/strong><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\">\u0397 Baird \u03c0\u03b1\u03c1\u03bf\u03bc\u03bf\u03af\u03b1\u03c3\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 marketing \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ac\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf Internet \u03ae\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf. \u038c\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 e-business \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c0\u03c1\u03b9\u03bd, \u03bf \u03bc\u03b1\u03b6\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 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\u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b5\u03c6\u03b5\u03cd\u03c1\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03c3\u03b1 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd. \u039f\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 marketing \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03b8\u03b9\u03b4\u03c1\u03cd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03b7\u03bd \u03ac\u03bd\u03c4\u03bb\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1.<\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u0391\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c9\u03c2 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03c4\u03bf\u03c5 channel marketing (marketing \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2) \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b7\u03bb\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 20\u03bf\u03cd \u03b1\u03b9\u03ce\u03bd\u03b1. \u03a4\u03bf 80% \u03ba\u03b1\u03b9 \u03ac\u03bd\u03c9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ce\u03bd marketing \u03c0\u03bf\u03c5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03c9\u03c4\u03af\u03c3\u03c4\u03c9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 (competitive benchmarking), \u03b5\u03bd\u03ce \u03c4\u03bf 68% \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\"><strong>\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b5\u03c3\u03c3\u03ac\u03c1\u03c9\u03bd \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\">\u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03c4\u03b9\u03ba\u03ac, \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd. \u0397 \u03b5\u03ba\u03c1\u03b7\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 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\u03ba\u03b1\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c4\u03c1\u03af\u03b1 \u03ad\u03c9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ce\u03bd marketing \u03bd\u03bf\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd \u03b1\u03bd\u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\"><strong>\u0395\u03ba\u03c1\u03b7\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd 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face=\"verdana,geneva\"><font size=\"2\"><strong>\u03a0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2<\/strong><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\">\u03a4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd publishers, broadcasters \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03bf\u03af. \u03a4\u03bf Facebook \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc 750 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03c2 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\u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u2013 \u03bc\u03b5 \u03c4\u03bf 56% \u03c4\u03c9\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ce\u03bd marketing \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03b5\u03cd\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u2013 \u03b1\u03bb\u03bb\u03ac 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\u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd<\/strong><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\">\u039f \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03bd\u03ad\u03c9\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd marketing, \u03b1\u03c0\u03cc \u03c4\u03b1 smart phone \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03bc\u03c0\u03bb\u03ad\u03c4\u03b5\u03c2, \u03ba\u03b1\u03b8\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b3\u03bf\u03c1\u03b3\u03bf\u03cd\u03c2 \u03c1\u03c5\u03b8\u03bc\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing. \u03a4\u03bf \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03af\u03b1\u03c2 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03ad\u03bb\u03b8\u03b5\u03b9 \u03c3\u03c4\u03b1 31 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03ad\u03c9\u03c2 \u03c4\u03bf 2016, \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 39% \u03b1\u03c0\u03cc \u03c4\u03bf 2011 \u03ad\u03c9\u03c2 \u03c4\u03bf 2016. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac tablet \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03ad\u03bb\u03b8\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c3\u03c4\u03b9\u03c2 70 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03bf\u03c2 \u03ad\u03c4\u03bf\u03c5\u03c2, \u03c6\u03c4\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 294 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03bf 2015.<\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\"><strong>\u039c\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1<\/strong><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\">\u039f\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03b3\u03b5\u03bd\u03b9\u03ce\u03bd \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a3\u03c4\u03b7\u03bd \u0399\u03bd\u03b4\u03af\u03b1, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 \u03bc\u03b5\u03c3\u03b1\u03af\u03b1 \u03c4\u03ac\u03be\u03b7 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bd\u03b1\u03c7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 5% \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03bf\u03cd \u03c3\u03b5 \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 40% \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b4\u03cd\u03bf \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2. \u039f\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 marketing \u03c0\u03bf\u03c5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b5\u03c3\u03c4\u03af\u03b1\u03b6\u03b1\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03cd\u03c0\u03bf\u03c1\u03bf\u03c5\u03c2 \u0399\u03bd\u03b4\u03bf\u03cd\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03c3\u03b1\u03af\u03b1 \u03c4\u03ac\u03be\u03b7. \u03a3\u03c4\u03b9\u03c2 \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b5\u03c2, \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7 \u03b3\u03ae\u03c1\u03b1\u03bd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c0\u03bf\u03bb\u03b5\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2 \u03c4\u03c9\u03bd baby boomer \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03b9\u03c3\u03c0\u03b1\u03bd\u03cc\u03c6\u03c9\u03bd\u03bf \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03cc.<\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\"><strong>\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae\u03c2<\/strong><\/font><\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\"><font size=\"2\">\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03bf\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 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\u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03bb\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u2013 \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2. \u039c\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03c4\u03bf 63% \u03c4\u03c9\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ce\u03bd marketing 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marketing. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b7\u03bd \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03c3\u03c4\u03ac\u03b8\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03af\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03bf\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03bd\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bb\u03b5\u03c5\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03b1\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2 marketing. \u039f\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing 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\u03b1\u03c3\u03ba\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u00ab\u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 P\u00bb: Promotion (\u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7), Products (\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1), Place (\u03c4\u03cc\u03c0\u03bf\u03c2) \u03ba\u03b1\u03b9 Price (\u03c4\u03b9\u03bc\u03ae). \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03b8\u03b7\u03ba\u03b5 \u03cc\u03c4\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u039f\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 marketing \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 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