{"id":40160,"date":"2012-05-10T00:00:00","date_gmt":"2012-05-09T21:00:00","guid":{"rendered":"https:\/\/www.e-kyklades.gr\/business\/thetika-ta-prota-apotelesmata-tis-kabanias-tou-eot-sto-google\/"},"modified":"2012-05-10T00:00:00","modified_gmt":"2012-05-09T21:00:00","slug":"thetika-ta-prota-apotelesmata-tis-kabanias-tou-eot-sto-google","status":"publish","type":"post","link":"https:\/\/www.e-kyklades.gr\/business\/thetika-ta-prota-apotelesmata-tis-kabanias-tou-eot-sto-google\/","title":{"rendered":"\u0398\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c4\u03bf\u03c5 \u0395\u039f\u03a4 \u03c3\u03c4\u03bf Google"},"content":{"rendered":"<p align=\"justify\"><img decoding=\"async\" src=\"\/business\/wp-content\/uploads\/2026\/09\/VISITGREECE1_F6852.jpg\" border=\"0\" alt=\"VISITGREECE1_F6852.jpg\" title=\"VISITGREECE1_F6852.jpg\" width=\"200\" height=\"107\" align=\"left\" \/><font face=\"verdana,geneva\" size=\"2\"><strong>\u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5 \u0395\u039f\u03a4 \u03c3\u03c4\u03b7 Google<\/strong>, \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03ae \u03c4\u03b7\u03c2, \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b9\u03c2 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u0397.\u03a0.\u0391., \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03cc\u03c3\u03bf \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03ba\u03bb\u03b9\u03ba\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd (impressions) <strong>\u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac 60% \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 30% \u03c3\u03c4\u03b9\u03c2 \u0397.\u03a0.\u0391<\/strong> \u03c4\u03bf\u03c5\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03bb\u03ac\u03bd\u03bf\u03c5. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf\u03bd \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03b8\u03b7\u03ba\u03b5 200 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2: \u0391\u03b3\u03b3\u03bb\u03af\u03b1\/\u0399\u03c1\u03bb\u03b1\u03bd\u03b4\u03af\u03b1, \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1, \u039f\u03bb\u03bb\u03b1\u03bd\u03b4\u03af\u03b1, \u03a1\u03c9\u03c3\u03af\u03b1, \u0399\u03c3\u03c1\u03b1\u03ae\u03bb, \u039f\u03c5\u03ba\u03c1\u03b1\u03bd\u03af\u03b1, \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1, \u03a0\u03bf\u03bb\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 45 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u0397.\u03a0.\u0391. (\u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7, \u039b\u03bf\u03c2 \u0386\u03bd\u03c4\u03b6\u03b5\u03bb\u03b5\u03c2, \u03a3\u03b1\u03bd \u03a6\u03c1\u03b1\u03bd\u03c3\u03af\u03c3\u03ba\u03bf) \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf awareness \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf destination brand image \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2. \u039c\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03c4\u03bf Google Search, \u03c4\u03bf Google Display Network \u03ba\u03b1\u03b9 \u03c4\u03bf You Tube, <strong>215.000 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03af \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 (unique visitors) \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c6\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 \u0395\u039f\u03a4 www.visitgreece.gr<\/strong>, \u03c4\u03bf 70% \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03cc\u03bb\u03bf\u03c5 \u03c4\u03c9\u03bd \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03ae\u03bd\u03b1 \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u0395\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd <strong>\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5 \u0395\u039f\u03a4 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7<\/strong>, \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc CTR (clicks\/impressions)\u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03ae\u03bd\u03b1 \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf 0,19% \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf benchmark \u03c4\u03b7\u03c2 Google \u03ad\u03bd\u03b1 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc CTR \u03b3\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b5 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 0.10%, \u03ac\u03c1\u03b1 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5 \u0395\u039f\u03a4 \u03b5\u03af\u03c7\u03b5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf. \u0395\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03c2 \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1\u03c2, \u03c4\u03b7\u03c2 \u0391\u03b3\u03b3\u03bb\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u039f\u03c5\u03ba\u03c1\u03b1\u03bd\u03af\u03b1\u03c2 \u03c4\u03bf CTR \u03ae\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03c1\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5. \u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u0397.\u03a0.\u0391. \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc CTR (clicks\/impressions)\u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03ae\u03bd\u03b1 \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03ae\u03c4\u03b1\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf 0,57%, \u03b5\u03bd\u03ce \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf Display \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c4\u03bf 2,61% \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03cc\u03c3\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c3\u03bf \u03bf\u03b9 \u0397.\u03a0.\u0391.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03ae\u03c4\u03b1\u03bd \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03bf <strong>YOUTUBE<\/strong>, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 video ads \u03c4\u03bf\u03c5 \u0395\u039f\u03a4 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03b7\u03c2 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7\u03c2 501 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd 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\u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b1\u03bd \u03c3\u03c4\u03bf www.visitgreece.gr.<\/font><\/p>\n<p align=\"justify\"><font face=\"verdana,geneva\" size=\"2\">\u03a4\u03ad\u03bb\u03bf\u03c2, \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 AdWords, <strong>\u03bf \u0395\u039f\u03a4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bc\u03cc\u03bd\u03bf\u03c2 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 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