{"id":39455,"date":"2009-11-11T23:00:00","date_gmt":"2009-11-11T21:00:00","guid":{"rendered":"https:\/\/www.e-kyklades.gr\/business\/tritoi-stin-koinoniki-diktyosi-stin-evropi-oi-ellines\/"},"modified":"2009-11-11T23:00:00","modified_gmt":"2009-11-11T21:00:00","slug":"tritoi-stin-koinoniki-diktyosi-stin-evropi-oi-ellines","status":"publish","type":"post","link":"https:\/\/www.e-kyklades.gr\/business\/tritoi-stin-koinoniki-diktyosi-stin-evropi-oi-ellines\/","title":{"rendered":"\u03a4\u03c1\u03af\u03c4\u03bf\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2"},"content":{"rendered":"

<\/p>\n\n\n\n
\u00a0<\/td>\n\"socialnetworking2_F25645.jpg\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u03a4\u03bf 63% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 (social networking)<\/strong>, \u03b5\u03bd\u03ce \u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03c2 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 45%. \u03a4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03c1\u03af\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ac<\/strong>, \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7 \u0394\u03b1\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u039d\u03bf\u03c1\u03b2\u03b7\u03b3\u03af\u03b1. \u03a4\u03bf 33% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 15%), \u03b5\u03bd\u03ce \u03c4\u03bf 37% \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03c9\u03bd \u03c6\u03af\u03bb\u03c9\u03bd \u03c4\u03bf\u03c5 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 19%). <\/font>\u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae online \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b7\u03b8\u03b5\u03b9\u03ce\u03bd \u00abInternet & Mobile MC DC\u00bb<\/em><\/strong>, \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 IAB Hellas <\/strong>(Interactive Advertising Bureau – \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u0394\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2), \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5. \u03a4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03b7 InSites Consulting \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf IAB Europe \u03ba\u03b1\u03b9 \u03c4\u03b1 \u0399\u0391\u0392 16 \u03c7\u03c9\u03c1\u03ce\u03bd, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 \u03bc\u03b1\u03c2.<\/font><\/p>\n

\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b5\u03bd\u03cc\u03c2 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd<\/strong>, \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd<\/strong> \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u0388\u03bb\u03bb\u03b7\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7<\/strong>. \u03a4\u03bf 66% \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 53%), \u03b5\u03bd\u03ce \u03c4\u03bf 24% \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03ce\u03c1\u03b5\u03c2 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 17%).<\/font><\/p>\n

\u03a4\u03bf 19% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u00ab\u03ad\u03be\u03c5\u03c0\u03bd\u03bf\u00bb \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf<\/strong> (iPhone, Blackberry \u03ba.\u03bb\u03c0.) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae \u03c3\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03bc\u03ad\u03c3\u03c9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03cd (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 15%). \u03a4\u03bf 54% \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03bf e-mail \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 37%).<\/font><\/p>\n

\u03a4\u03bf 35% \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd instant messaging \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac<\/strong> (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 25%), \u03c4\u03bf 21% \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b1\u03c0\u03cc \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf YouTube (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 12%), \u03c4\u03bf 24% \u00ab\u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9\u00bb \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1<\/strong> (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 12%), \u03b5\u03bd\u03ce \u03c4\u03bf 25% \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9 \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03bc\u03ad\u03c3\u03c9 \u038a\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 16%).<\/font><\/p>\n

\u03a3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong>, \u03c4\u03bf 36% \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 22%). \u03a4\u03bf 67% \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 59%), \u03b5\u03bd\u03ce \u03c4\u03bf 64% \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2<\/strong> (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 56%). \u03a4\u03bf 69% \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/font><\/p>\n

\u03a3\u03c4\u03b7\u03bd \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03c0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2 (online \u03ba\u03b1\u03b9 offline) \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03cc\u03c4\u03b1\u03bd \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 brands\/\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2\u00bb, \u03c3\u03c4\u03b9\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2<\/strong> (comparison websites) \u03bc\u03b5 67%, sites \u03bc\u03b5 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd<\/strong> (58%) \u03ba\u03b1\u03b9 sites \u03bc\u03b5 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd<\/strong> (46%). \u03a3\u03c4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03ad\u03bc\u03c0\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7, \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 (41%) \u03ba\u03b1\u03b9 \u03b7 \u03b3\u03bd\u03ce\u03bc\u03b7 \u03c6\u03af\u03bb\u03c9\u03bd\/\u03b3\u03bd\u03c9\u03c3\u03c4\u03ce\u03bd (39%).<\/font><\/p>\n

\u039f \u03bc\u03ad\u03c3\u03bf\u03c2 \u0388\u03bb\u03bb\u03b7\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 online \u03b5\u03c0\u03c4\u03ac \u03c6\u03bf\u03c1\u03ad\u03c2<\/strong> \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03bf\u03ba\u03c4\u03ce \u03c4\u03bf\u03c5 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03bf\u03cd \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5, \u03bc\u03b5 \u03c4\u03b7 \u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03af\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 (\u03bc\u03b5 10+ \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf), \u03b5\u03bd\u03ce \u03c4\u03bf 82% \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03ae \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9.<\/font><\/p>\n

<\/p>\n\n\n\n
\"socialnetworking1_F25609.jpg\"<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u03a4\u03bf 60% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03c0\u03b9\u03bf \u03b5\u03c5\u03c7\u03ac\u03c1\u03b9\u03c3\u03c4\u03b7, \u03b1\u03bd \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 47%), \u03b5\u03bd\u03ce \u03c4\u03bf 65% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03c7\u03b8\u03b5\u03af \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b1\u03c0\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2.<\/font><\/p>\n

\u03a4\u03bf 70% \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc sites \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac, \u03b5\u03bd\u03ce \u03c4\u03bf 50% \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a4\u03bf 25% \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ae \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 site video sharing \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b2\u03c1\u03ae\u03ba\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd, \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1.<\/font><\/p>\n

To 72% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c4\u03b7\u03bd online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03bd\u03bf\u03c7\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c3\u03b1. \u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03bf \u0388\u03bb\u03bb\u03b7\u03bd\u03b1\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03bc\u03b5\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 (\u03ae\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf).<\/font><\/p>\n

\u03a4\u03ad\u03bb\u03bf\u03c2, \u03c4\u03bf 59% \u03b4\u03b5\u03bd \u03b5\u03bd\u03bf\u03c7\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 32%), \u03b5\u03bd\u03ce \u03c4\u03bf 37% \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 (targeting) \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd(\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 26%).<\/font><\/p>\n

\u03a4\u03bf \u0399\u0391\u0392 Hellas (Interactive Advertising Bureau – \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u0394\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2) <\/strong>\u03b9\u03b4\u03c1\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf 2001 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf\u03bd \u03ba\u03bb\u03b1\u03b4\u03b9\u03ba\u03cc \u03c6\u03bf\u03c1\u03ad\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c3\u03c7\u03bf\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (digital \u03ba\u03b1\u03b9 interactive marketing). \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 IAB Europe \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b5\u03af \u03c0\u03b5\u03c1\u03af \u03c4\u03b1 70 \u03bc\u03ad\u03bb\u03b7.<\/font><\/p>\n

\n

\u03a0\u03b7\u03b3\u03ae: 10\/11\/2009, \u0397\u03bc\u03b5\u03c1\u03b9\u03c3\u03af\u03b1<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u03a4\u03bf 63% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 (social networking), \u03b5\u03bd\u03ce \u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03c2 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 45%. \u03a4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03c1\u03af\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ac, \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7 \u0394\u03b1\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u039d\u03bf\u03c1\u03b2\u03b7\u03b3\u03af\u03b1. \u03a4\u03bf 33% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 15%), \u03b5\u03bd\u03ce \u03c4\u03bf 37% \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03c9\u03bd \u03c6\u03af\u03bb\u03c9\u03bd \u03c4\u03bf\u03c5 (\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bc.\u03bf. 19%). \u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae online \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 …<\/p>\n","protected":false},"author":10,"featured_media":34245,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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